
Al Naboodah’s Commercial Vehicles and Heavy Equipment (CV&HE) Division recently hosted two dynamic and engaging events aimed at celebrating collective success and a strong sense of team spirit among its employees.
The first event was a dedicated team-building day featuring a series of interactive games and activities designed to enhance collaboration and communication across departments. Senior management addressed the team with inspirational speeches, highlighting key milestones and expressing appreciation for the division’s continued growth. High-performing employees were formally recognised with awards for their outstanding contributions, and the day concluded with an exciting raffle draw where several staff members won attractive prizes.
The second event took place amidst the stunning desert landscape, offering employees the thrill of dune bashing, off-roading adventures and a variety of engaging leisure activities. Leadership once again took part in the celebration, sharing motivational messages and honouring top performers through awards presentations. The evening’s festivities were rounded off with additional raffle draws, much to the delight of lucky winners.
Alongside its ongoing commitment to delivering exceptional products and services to customers across the UAE, the CV&HE Division places great value on recognising and rewarding the dedication and efforts of its team members.
About Al Naboodah’s CV&HE Division
Swaidan Trading Co. LLC, part of the Saeed Juma Al Naboodah Group’s Commercial Division, stands as its largest trading wing. Within Swaidan Trading, the Commercial Vehicles and Heavy Equipment Division (CV&HE) offers comprehensive mobility solutions, serving a diverse clientele and consistently delivering exceptional service.
The Commercial Vehicles & Heavy Equipment Division (CV&HE) caters to major sectors such as construction, transportation, logistics, educational institutions and government agencies. It represents leading global brands like VDL, DAF, TATRA, Ashok Leyland, Zhongtong and Maxus for vehicles and Clark, Kaeser and Sennebogen for equipment. Through an extensive after-sales network throughout the region, CV&HE ensures the maintenance and support of these renowned brands.
The CV&HE Division’s strategic partners benefit from their established infrastructure encompassing facilities, processes and skilled personnel. This setup enhances their market presence and reinforces their commitment to delivering superior products and services.
To date, CV&HE has successfully sold and serviced over 30,000 buses, 10,000 light commercial vehicles and 3,000 equipment units.
Supported by a dedicated workforce, the team undergoes continuous training in modern automotive technology, diagnostics and bus maintenance, particularly in public transport operations. Manufacturer training at their centres further equips their engineers to uphold the highest service standards.

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Al Naboodah Group
Founded in 1958 by two brothers, the Saeed & Mohammed Al Naboodah Group is among the most well-respected family company names in the UAE. Employing around 10,000 people of almost 50 different nationalities, the Al Naboodah Group’s core business focus covers civil engineering, building and MEP, in addition to representing a diverse portfolio of global brands in the automotive, transportation, travel, electrical, logistics, agriculture, smart cities, real estate and renewable energy sectors.