Al Naboodah Group, a leading Emirati-owned conglomerate, recently hosted the CV & HE Mobility Fest 2025 at the Grand Hyatt Hotel in Dubai. Organised for the Commercial Vehicles and Heavy Equipment (CV & HE) Division, the event welcomed over 1,300 attendees, offering an immersive experience for customers and their families to explore the latest commercial vehicles and equipment from the division’s diverse portfolio.
The festival showcased a wide range of vehicles from renowned brands, including Ashok Leyland models such as the Oyster bus, Oryx bus and Partner truck, alongside Zhongtong buses, Sunwin buses, VDL buses, DAF trucks and the Maxus MIFA 7. The event allowed attendees to interact with the vehicles up close, with senior management from both Al Naboodah and CVHE present to engage with customers and highlight the division’s ongoing commitment to innovation and customer satisfaction. Beyond the vehicle showcases, the event featured appreciation prizes for customers, entertainment and interactive games, creating a welcoming atmosphere for all attendees.
A key highlight of the evening was the much-anticipated launch of Maxus’s newest models, reinforcing the brand’s growing foothold in the UAE market. The T90 Truck, G90 MPV, D90 SUV and D60 SUV were introduced, each equipped with state-of-the-art safety features, premium comfort and advanced technology. These new additions highlight Maxus’s growing presence in the UAE market, offering customers a combination of reliability, performance and innovation.
Swaidan Trading, a subsidiary of Al Naboodah Group and the driving force behind the success of many CV & HE brands, has been a trusted name in the region for over 65 years. Supplying both government and private sectors, Swaidan Trading provides a comprehensive range of commercial vehicles and heavy equipment, from worker buses, city buses and school buses to luxury coaches, trucks, cranes, forklifts and compressors, serving diverse industries with tailored mobility solutions.
With its deep-rooted heritage and dedication to customer-centric innovation, the CV & HE Mobility Fest 2025 reflected Al Naboodah’s commitment to shaping the future of mobility in the UAE—bringing together businesses, customers and families in a celebration of progress and technological advancement.
Sponsored by
Al Naboodah Group
Founded in 1958 by two brothers, the Saeed & Mohammed Al Naboodah Group is among the most well-respected family company names in the UAE. Employing around 10,000 people of almost 50 different nationalities, the Al Naboodah Group’s core business focus covers civil engineering, building and MEP, in addition to representing a diverse portfolio of global brands in the automotive, transportation, travel, electrical, logistics, agriculture, smart cities, real estate and renewable energy sectors.